Ron Burgundy Posted September 23, 2014 Share Posted September 23, 2014 (Reuters) - Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year. It is expected to help marketers target Facebook users more effectively by measuring which users have seen, interacted or acted upon ads that appear on Facebook's services and on third-party websites and apps. ... View the full article Quote Link to comment Share on other sites More sharing options...
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