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German Firms Embrace Start-Ups To Catch Up With Digital World


Ron Burgundy
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By Caroline Copley DUESSELDORF, Germany (Reuters) - Latecomers to the digital age, big German companies have started teaming up with start-ups to shake up their conservative business culture and keep pace with a world increasingly dominated by nimble tech giants. More than half of the firms on Germany's blue-chip DAX index trace their roots back to the 19th century or earlier. The youngest corporate, SAP, was founded 43 years ago. ...

 

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