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Michael Jordan Loses China Trademark Suit: Report


Champ Kind
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Part-HKG-Hkg10198308-1-1-0.jpgA Beijing court has dismissed a trademark case brought by US basketball superstar Michael Jordan against a company using a similar name and logo to his Nike-produced brand, a report said. The former Chicago Bull is arguably the most popular international basketball star in China and is known in the country as "Qiaodan", a Chinese version of his name. As well as the name, Qiaodan's products carry a silhouette of a leaping basketball player resembling the "Jumpman" logo used by US sporting goods giant Nike to promote its Air Jordan brand.

 

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