Champ Kind Posted February 8, 2016 Share Posted February 8, 2016 By Anjali Athavaley and Melissa Fares NEW YORK (Reuters) - PepsiCo Inc's Doritos brand and Allstate Corp's Esurance unit were early winners on social media in the annual high-stakes battle of Super Bowl commercials. The Doritos ad, which featured a man crunching on chips while his wife gets an ultrasound, prompted 140,040 posts associated with the brand on Twitter in the first quarter, the most around any brand advertising during the game, according to Amobee Brand Intelligence, a marketing technology company. Meanwhile Esurance, which opted for a spot before kickoff, drew 221,319 tweets thanks to the company's push on social media to promote a sweepstakes under the hashtag #EsuranceSweepstakes. View the full article Quote Link to comment Share on other sites More sharing options...
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