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Introduction To Hg Marketing


9 replies to this topic

#1
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


Hello guys, I'm going to post some pictures so you guys get a better idea of what's coming to HG.
The Marketing team will be opening soon, and we are going to need creative people.


Thinking in good ways to improve our branding in every Area.

Positive Thinking.
Marketing Thinkers.
Ideas.
Solutions.
Plans.
Creativity and much more.....

Please PM me if you have any questions regarding Marketing, you can also comment on this post.

Keep it serious please. No trolling allowed.

Apply below!

https://hellsgamers....ce-application/



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#2
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


Applications Now Open!

https://hellsgamers....ce-application/
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#3
Jg.

Jg.

    Banned

  • 460 posts
  • LocationZombie Survival Channel


How many people do you think the team will consist of?

Contact me here.

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#4
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


View PostJglake, on January 4 2017 - 04:41 PM, said:

How many people do you think the team will consist of?

Hello Jglake, I'll post more information tomorrow.

Thank you for your interest.
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#5
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


1) The Visionary
The visionary is the owner and driver of the content strategy. He/she is usually the top ranking marketing person with a direct reporting relationship to the C-suite. This person must be very closely aligned to the strategic goals and values of the business. The visionary’s most critical responsibility is to sell the content strategy to the C-suite for approval and funding.
Additional responsibility is to be the driver of the strategy using internal and / or external resources to implement it. This person has ultimate responsibility, authority and accountability for the organization’s content strategy including building the team to execute the strategy.


2) The Project Manager
Once the content strategy is clearly defined, the project manager’s responsibility is to identify the content elements that need to be produced from A to Z. This person’s primary role is execution. He/she assembles the team to execute the vision of the content strategy.
Reporting to the visionary, the project manager should develop a tactical execution plan, identify the resources needed that may include internal and external resources and develop the roadmap to execute the plan.
3) The Story Teller
The story teller reports to the project manager and is primarily responsible for the creation of the story, at least in draft form. This person primarily possesses journalistic skills. He/she can convert an interview with a subject matter expert from a seemingly mundane conversation into a compelling story, or a series of stories that fit neatly into the content plan.

4) The Editor
It’s rare that a good story teller (journalist) is also a good editor. In some organizations the editor role is not a full time role. Whether a full time or shared resource, the primary purpose of the editor is to review the content produced by the story tellers and edit it for the 3 Ps: punctuation, polish, and power.
In addition to ensuring the story is grammatically accurate, the editor should ensure the story is told in the desired voice of the brand. And, he/she needs to ensure the story is compelling and relevant (power) for the intended audience.

5) The Creative
This person is primarily focused on making the story interesting with creative elements. Most commonly this entails graphic design. Even in long form format (like this article), creative elements are important. Effective use of imagery to correlate the main theme of a content asset plays more than a subliminal role.
Even the style and layout of an article contributes to the user experience, adding quality and distinction to the content asset.

6) The Technical Director
The technical director role is one that is mostly needed to “direct” the digital execution of content across various formats and channels. The most common examples of technical skills needed here include image editing using tools such as PhotoShop, video production using tools such as Final Cut Pro, other forms of digital production such as animation and audio using tools such as GarageBand or Audacity.
All content strategies should consider use of video and audio in their execution plans. YouTube content is now integrated with Google+. Instagram is integrated with Facebook. Pinterest integrates with e-commerce well. Podcasts are easily consumed through a car radio. Whether insourced or outsourced, the technical editor role is key in the production of high quality visual and audio story telling.
The technical editor is a role that manages and handles the production of content through these multi-media channels.

7) The Analyst
Finally, the analyst role is the person who measures the results of the content strategy. Working closely with the visionary and project manager he/she is skilled in the use of analytics tools including marketing automation software, analytics tool like Google Analytics, social listening technology like Crimson Hexagon and good old fashion spreadsheets. This person should be capable of gleaning meaningful business insights out of an abundance of data to help the visionary make informed decisions.

And this ones!!! "Similar"

1.  The Brainstormer. This is the “visionary” role that your marketing department will have to fulfill. The individual components of marketing, such as ad creation and distribution, won’t mean anything unless they’re created with a bigger, overarching plan in mind. The brainstormer’s job is to think high-level and draft out the possible paths for campaign development, including what other members of the team will be responsible for which tasks, and which channels and strategies to use during the execution. This is a leadership role, and should only be trusted to your most experienced or most qualified candidate.
2.  The Researcher. The researcher’s job is straightforward: gather all the information necessary to create a marketing campaign that’s truly effective. First, the researcher must study the core demographics of your business, identify the mediums and messages that are most effective in communicating with them. The researcher must also spend time monitoring and evaluating the direct competition, learning their tricks and deciding whether to mimic, transform, or supersede them with a different strategy. Ultimately, it’s the researcher’s job to provide the raw facts and data the rest of your team needs in order to be effective.
3.  The Manager. The manager’s role is one of the most important, yet also one of the most removed. Rather than specifically executing specific project tasks, the manager’s job is to see that those project tasks are executed by the right parties, in the right order, and in the right timeframe. The manager is responsible for establishing a timeline for the campaign, including a breakdown of who is responsible for what and when. Should someone fail to meet a deadline or execute something incorrectly, it is the manager’s role to notice and take immediate action to ensure the campaign does not fail.
4.  The Designer. The designer is the creative role, and one of the most difficult to step into without previous training or experience. Though I’m calling this role “the designer,” the truth is it applies to any form of creative development, including graphic design, writing, video production, or any other action that results in a finished ad or piece of content. The designer needs to work closely with both the researcher and the manager to ensure he/she has a solid idea of the campaign’s direction, and is able to execute the idea on time.
5.  The Reviewer. The reviewer is the person responsible for evaluating the designer’s work. On a lower level, this means proofreading for simple errors and identifying any layout or formatting errors. But on a higher level, this means taking a look at the piece and how it fits in with the brand and the campaign. In order to be successful, your materials will have to fall in line with the brainstormer’s overall vision, and it’s the reviewer’s job to make sure that it does.
6.  The Distributor. Once an individual piece is finished, whether that’s a guest blog post, a magazine advertisement, or a YouTube video, the distributor steps in and ensures the piece makes it to its final destination. In some cases, this is a simple matter of publishing online and syndicating through social media channels. In other cases, this means preserving an ongoing relationship with media companies and scheduling and overseeing ad publications. In effect, the distributor takes what the rest of the team has produced, and ensures that it is seen by the right audience at the right time.
7.  The Analyst. One of the most important roles of your marketing team is that of the analyst. The analyst is responsible for gathering all the data for the campaign—including the costs and the overall effectiveness—and analyzing it to determine how successful the campaign was. For example, if the campaign resulted in a significant increase in web traffic but cost more money than it brought in, the analyst would determine that the campaign was not successful. The analyst will take the information back to the brainstormer, who will then use it to determine how to proceed in the future. Without this information, the entire team will be running blind, never knowing which strategies are effective and what adjustments need to be made.
, if you are interested in the Marketing Team,  Please read this ^^^^ This explains it all, Jobs description, roles etc......  





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#6
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


Positions now open!

1-Creative department or "The designer" is the creative role, and one of the most difficult to step into without previous training or experience. Though I’m calling this role “the designer,” the truth is it applies to any form of creative development, including graphic design, writing, video production, or any other action that results in a finished ad or piece of content. The designer needs to work closely with both the researcher and the manager to ensure he/she has a solid idea of the campaign’s direction, and is able to execute the idea on time.
4 openings! This will be the creative team.  





2-The Analyst. One of the most important roles of your marketing team is that of the analyst. The analyst is responsible for gathering all the data for the campaign—including the costs and the overall effectiveness—and analyzing it to determine how successful the campaign was. For example, if the campaign resulted in a significant increase in web traffic but cost more money than it brought in, the analyst would determine that the campaign was not successful. The analyst will take the information back to the brainstormer, who will then use it to determine how to proceed in the future. Without this information, the entire team will be running blind, never knowing which strategies are effective and what adjustments need to be made.
1 opening!

https://hellsgamers....ce-application/
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#7
The Governor

The Governor

    Lead Executive Director, External Affairs


  • 372 posts
  • LocationMaryland


Take some time to read the descriptions of the positions listed above!

These are exciting new positions for HeLLsGamers! Great, new opportunities have been presented to those who desire to show dedication in different ways than ever before.

Our growth will only continue to be exponential. We'd love to have you every step of the way.

Apply Here

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#8
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


View PostThe Governor, on January 22 2017 - 05:15 PM, said:

Take some time to read the descriptions of the positions listed above!

These are exciting new positions for HeLLsGamers! Great, new opportunities have been presented to those who desire to show dedication in different ways than ever before.

Our growth will only continue to be exponential. We'd love to have you every step of the way.

Apply Here

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#9
Jg.

Jg.

    Banned

  • 460 posts
  • LocationZombie Survival Channel


I updated the positions list that Wabbit posted earlier to better suite the needs of the Marketing Committee.


Updated version:
Changes to note: Removed "The Editor" as it entailed article writing and the marketing team isn't at a stage of article production, and changed the description of "The Creative" up to more closely align what being in this marketing team will entail.

1) The Visionary
The visionary is the owner and driver of the content strategy. He/she is usually the top ranking marketing person with a direct reporting relationship to the C-suite. This person must be very closely aligned to the strategic goals and values of the business. The visionary’s most critical responsibility is to sell the content strategy to the C-suite for approval and funding.
Additional responsibility is to be the driver of the strategy using internal and / or external resources to implement it. This person has ultimate responsibility, authority and accountability for the organization’s content strategy including building the team to execute the strategy.


2) The Project Manager
Once the content strategy is clearly defined, the project manager’s responsibility is to identify the content elements that need to be produced from A to Z. This person’s primary role is execution. He/she assembles the team to execute the vision of the content strategy.
Reporting to the visionary, the project manager should develop a tactical execution plan, identify the resources needed that may include internal and external resources and develop the roadmap to execute the plan.
3) The Story Teller
The story teller reports to the project manager and is primarily responsible for the creation of the story, at least in draft form. This person primarily possesses journalistic skills. He/she can convert an interview with a subject matter expert from a seemingly mundane conversation into a compelling story, or a series of stories that fit neatly into the content plan.
4) The Creative
This person is primarily focused on creating creative ideas for marketing campaigns, new marketing strategies, and new apparel. Most commonly this entails graphic design. Even in long form format, creative elements are important.
5) The Technical Director
The technical director role is one that is mostly needed to “direct” the digital execution of content across various formats and channels. The most common examples of technical skills needed here include image editing using tools such as PhotoShop, video production using tools such as Final Cut Pro, other forms of digital production such as animation and audio using tools such as GarageBand or Audacity.
All content strategies should consider use of video and audio in their execution plans. YouTube content is now integrated with Google+. Instagram is integrated with Facebook. Pinterest integrates with e-commerce well. Podcasts are easily consumed through a car radio. Whether insourced or outsourced, the technical editor role is key in the production of high quality visual and audio story telling.
The technical editor is a role that manages and handles the production of content through these multi-media channels.
6) The Analyst
Finally, the analyst role is the person who measures the results of the content strategy. Working closely with the visionary and project manager he/she is skilled in the use of analytics tools including marketing automation software, analytics tool like Google Analytics, social listening technology like Crimson Hexagon and good old fashion spreadsheets. This person should be capable of gleaning meaningful business insights out of an abundance of data to help the visionary make informed decisions.


1. Jg.
2. N/A
3. N/A
4. N/A
5. N/A
6. Mr. Robot

Make sure that when you apply put the number you are applying for.

Cheers,
Jg.

Contact me here.

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#10
Wabbit

Wabbit

    Associate Director of Community Engagement





  • 657 posts
  • LocationCalifornia


Looks good, Thank you Jg.
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