Ron Burgundy Posted May 27, 2014 Share Posted May 27, 2014 Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub. The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site. The deal is expected to drive better pricing and targeting, said Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media Group. "Twitter's been a major advertising partner for our clients in the past...(Omnicom) wanted to form a closer business relationship with Twitter that extends beyond just media buying." Twitter confirmed the deal but declined to comment further. View the full article Quote Link to comment Share on other sites More sharing options...
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