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Apple Hopes Beats Co-Founder's 'ear' Can Help Amid 'dying' Music Industry

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy

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In-House Mentor Jimmy Iovine takes part in a panel discussion in PasadenaBy Alexei Oreskovic RANCHO PALOS VERDES Calif. (Reuters) - Apple Inc's newest high-profile hire isn't sure he has a job title and won't commit to working full-time at its home base, but the iPhone maker is banking on Beats co-founder Jimmy Iovine to steer it through a changing music business. The recording industry veteran is joining up with Apple as part of its $3 billion acquisition of music streaming and audio equipment maker Beats. Iovine's "ear" for music and his entertainment industry expertise are valuable qualities for Apple, Senior Vice President of Internet Software and Services Eddy Cue said on Wednesday. Along with Beats co-founder and rapper Dr Dre, Iovine arrives at Apple as new online music streaming services such as Pandora Media and Spotify are gaining popularity.




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