Ron Burgundy Posted June 19, 2014 Share Posted June 19, 2014 By Bill Rigby SEATTLE (Reuters) - Microsoft Corp's new chief executive, Satya Nadella, likes to boast that Bing is growing and powers 30 percent of the Internet search market, making it a worthy competitor to Google Inc . But within the advertising and research industries that measure and manage search as a business, Microsoft's strength is an open question. The figures quoted by Microsoft, which include searches by partner Yahoo Inc , are much higher than the rate at which people actually click on the links that a search returns, according to new studies by industry researchers. The new search data calls into question Bing's effectiveness for advertisers. View the full article Quote Link to comment Share on other sites More sharing options...
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