Welcome to The Forum

Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads

Facebook Acquires Video Ad Company Liverail


Ron Burgundy
 Share

Recommended Posts

A smartphone user shows the Facebook application on his phone in Zenica, in this photo illustrationBy Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business. Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries. LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as the sites for Major League Baseball, ABC and A&E Networks. Facebook would not discuss plans for using the technology on its own website.




View the full article
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share