Ron Burgundy Posted September 10, 2014 Share Posted September 10, 2014 By Christina Farr and Jennifer Saba SAN FRANCISCO/NEW YORK (Reuters) - Apple Inc's Tuesday launch was a marketing extravaganza stuffed full of gadgets, corporate hyperbole and celebrities of every stripe. Apple's prefix has anchored the brand names of generations of products, from its phone to the iPad. Some branding experts say Apple chose that foreshortened appellation both to distinguish its first new device in four years and send a message to the public that it was moving into new territory. Apple did not respond to a request for comment. View the full article Quote Link to comment Share on other sites More sharing options...
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