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Ad Agency Publicis Holds On To Key Samsung Contract: Source


Ron Burgundy
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A woman walks past an advertisement promoting Samsung Electronics' Galaxy S5 smartphone in SeoulBy Leila Abboud and Gwénaëlle Barzic PARIS (Reuters) - Ad agency Publicis has kept hold of a major contract with Samsung Electronics, a person familiar with the matter said, calming worries it would lose a client analysts said brought in some 70 million euros ($88 million) last year. "Publicis is the big winner. It has kept the budgets it had earlier with Samsung and added additional business," said the person, who declined to be named because the contract was confidential. ...




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