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Exclusive: Amazon Buys Comedy Service Rooftop Media To Expand Digital Content

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy

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A zoomed image of a computer screen showing the Amazon logo is seen in ViennaBy Liana B. Baker NEW YORK (Reuters) - Amazon.com Inc is buying online comedy service Rooftop Media, as the Internet retailer pursues its ambition of building a digital media library to rival Netflix . While the deal is small, it underscores Amazon's intention of buying content to round out its online service. Its increasing spending on digital media has helped keep the company in the red, inviting criticism from investors. Audible, the audiobooks service it bought in 2008 for $300 million, is picking up the 10-person startup for an undisclosed sum. ...




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