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Rtl Buys Youtube Fashion Channel In Battle For Younger Viewers

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy

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A man stands in a window of the headquarters of RTL Media Group Germany in CologneBy Harro Ten Wolde and Joern Poltz FRANKFURT (Reuters) - European broadcaster RTL Group is buying control of online fashion channel StyleHaul, stepping up its involvement in Google's YouTube platform in the race to reach younger audiences less attracted to traditional media. RTL said on Monday it had agreed to pay $107 million to increase its stake in StyleHaul, which has around 900 million monthly views, to 93.6 percent from 22.3 percent. ...




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