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Fraud From Bots Represents A Loss Of $6 Billion In Digital Advertising

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy

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By Jennifer Saba NEW YORK (Reuters) - Almost one-fourth of video ads and 11 percent of display ads are viewed by fake consumers created by cyber crime networks seeking to take a chunk of the billions of dollars spent on digital advertising, according to a new research report released on Tuesday. The study, by digital security firm White Ops and the Association of National Advertisers, is one of the most comprehensive looks to date at the persistent criminal activity involving online advertising. ...

 

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