Ron Burgundy Posted January 5, 2015 Share Posted January 5, 2015 By Malathi Nayak LAS VEGAS (Reuters) - Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. The service will provide a first glimpse of how businesses can serve up ads on the watch, even though the gadget will not be available until later this year. ... View the full article Quote Link to comment Share on other sites More sharing options...
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