Alibaba In Major Initiative To Court China Consumer For U.s. Retailers

[Ron Burgundy]

SAN FRANCISCO/BEIJING/SHANGHAI (Reuters) - China's Alibaba Group Holding Ltd plans a major move to win U.S. business this year, by offering American retailers new ways to sell to China's vast and growing middle class. Anchored by Alipay, the dominant Chinese electronic payments system that works closely with Alibaba and is controlled by its executives, the world's largest Internet retailer is using the calling card of China's consumers to attract U.S. partners, two sources close to the company told Reuters. Long seen as the most potent threat to Amazon.com Inc with $300 billion in global sales, the moves add up to a conservative approach to expanding in the United States, contrary to industry speculation that the company may be plotting a direct assault on U.S. soil.

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