Samsung Electronics Ponders Stock Split To Appease Investors: Executive

[Ron Burgundy]

South Korean tech giant Samsung Electronics Co Ltd is considering a stock split, a company executive said on Tuesday, as sliding profits put pressure on the firm to keep investors happy. Samsung head of investor relations Robert Yi told reporters the company had been considering a stock split for some time but it was too early to make a decision. A split would make Samsung shares easier to buy and could attract more retail investors. "We acknowledge the sentimental effect of a stock split, but how big an effect such an action can have on the company's long-term value needs to be considered from a variety of angles," Yi said without offering specifics.

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