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Samsung Electronics Names New Mobile Marketing Head Before Key Launch


Ron Burgundy
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A man walks at the Samsung Electronics' headquarters in SeoulSouth Korea's Samsung Electronics Co Ltd said on Tuesday it has appointed a new smartphone marketing chief, less than a month before the expected unveiling of its next flagship Galaxy S handset. Lee Sang-chul, formerly head of the company's Russian operations, has been tapped as head of strategic marketing for the mobile business, a Samsung spokeswoman said. Lee, who also has worked as head of Samsung's Latin American operations, will be charged with overseeing the launch of the new Galaxy S device. The smartphone's success will be critical for Samsung, which saw mobile earnings slide 64 percent from a year earlier in October-December en route to a first annual profit decline in three years.




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