Ron Burgundy Posted February 16, 2015 Share Posted February 16, 2015 Twenty-something consumers raised on video games such as Grand Theft Auto and Angry Birds are being wooed by financial trading apps, keen to build bridges with a post-crisis generation that is uninterested in financial services or plain mistrustful. Bright colors, cartoon graphics and the ability to trade risk-free with virtual credits are features of apps such as BUX and Kapitall, which eschew financial lingo and complex charts in favor of competitive head-to-head battles and motivational messages like "OMG!" after placing a trade. While financial trading is a niche slice of the $15 billion mobile gaming industry, dominated by brands such as King Digital Entertainment's Candy Crush, some two-thirds of UK retail traders already use their smartphone or computer to buy or sell and app makers are sensing an opportunity. BUX's launch followed that of similar firms Kapitall and invstr (invstr.com). View the full article Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.