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Ford Guns For China's App Addicts, Seeks Wechat Tie-Up


Ron Burgundy
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A picture illustration shows a WeChat app icon in BeijingFord Motor Co wants Tencent Holdings Ltd to tailor its popular chatting app for the firm's cars in China, as automakers in the world's largest market vie for drivers that care about high-tech features as much as engine size. Rivals including Daimler and Nissan Motor Co Ltd are also looking at ways to give drivers safe, hands-free access to mobile apps in China, home to the world's largest number of smartphone users. WeChat is China's most prevalent chatting app, with about half a billion active monthly users. "There's a demand from our customers," David Huang, a senior engineer who heads Ford's Asia Pacific connected services unit, told Reuters.




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