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Sony To Announce New Strategy, Eyes Growth In Sensors, Playstation


Ron Burgundy
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The massive Sony exhibit space is seen at the International Consumer Electronics show (CES) in Las VegasBolstered by investors' faith in its restructuring, Sony Corp is set to announce a new strategy highlighting the potential of its image sensors, PlayStation and entertainment businesses to help it return to growth after years of losses. Chief Executive Kazuo Hirai is due to detail his multi-year plan for Sony from around 0600 GMT (1.00 a.m. EST) on Wednesday. Sony shares have risen over 80 percent over the past year as investors applauded the restructuring, which accelerated since Hirai appointed Kenichiro Yoshida as his chief strategy officer in late 2013. Both executives have been honing Sony's focus on niche markets where sales have been strong, such as the PlayStation videogame network and the camera image sensors, while cutting back on loss-making products including TVs and smartphones.




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