Ron Burgundy Posted March 1, 2015 Share Posted March 1, 2015 By Edward Taylor and Jan Schwartz GENEVA (Reuters) - The main talking point at this week's Geneva car show is likely to be a vehicle that may never be built: the Apple car. The world's automakers will gather in the Swiss city to tout their latest minivans, city cars and sport utility vehicles against an uncertain market backdrop, with growing signs of recovery in Europe offset by slowing demand in emerging markets. Reports that technology giant Apple may be building a car have got established automakers, who have spent the past 127 years refining the combustion engine, wondering whether they are still in pole position to build the car of the future. The growing use of computing power in vehicles, and the ability of cars to connect to smartphones and other devices, is providing technology companies and automakers with new business opportunities -- and increasingly making them rivals. View the full article Quote Link to comment Share on other sites More sharing options...
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