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Blackberry To Broaden Its Cross-Platform Strategy


Ron Burgundy
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An attendee takes a photo during the launch event for the new Blackberry Classic smartphone in New YorkBy Euan Rocha TORONTO (Reuters) - BlackBerry announced on Sunday that it plans to expand its cross-platform strategy and deliver its often admired security, productivity and communication tools to any smartphone or tablet device running iOS, Android or Windows. The one-time smartphone sector pioneer's devices have waned in popularity in recent years, but in a bid to remain relevant, the Waterloo, Ontario-based company is pivoting to focus more on its software business and core strengths like security that won it recognition over the last decade. In the last 18 months the company has revamped its mobile device management system to allow clients like government agencies and large corporations to also manage and secure phones and tablets powered by Apple's iOS system, Google Inc's Android platform and Microsoft Corp's Windows operating system using its BES12 platform. It has also opened up its popular BlackBerry Messaging app to those using iOS, Android and Windows devices.




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