Ron Burgundy Posted March 12, 2015 Share Posted March 12, 2015 By Tom Miles CORGEMONT, Switzerland (Reuters) - The world's largest watchmaker unveiled its riposte to Apple Inc's smartwatch on Thursday, announcing a plan to put cheap programmable chips in watches that will let wearers from China to Chicago make payments with a swipe of the wrist. Swatch Group will start offering watches with near field communication (NFC) chips within two months, chief executive Nick Hayek said at a news conference on the company's annual results which were released last month. Apple's move into watches would open up a market where Swatch was already well positioned to compete, he said. The Swiss company's strategy appears to revolve around including individual tech features in different models rather than going head to head with Apple, the world's most valuable firm, to create all-in-one smartwatches combining many functions. View the full article Quote Link to comment Share on other sites More sharing options...
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