Ron Burgundy Posted March 20, 2015 Share Posted March 20, 2015 By Astrid Wendlandt PARIS (Reuters) - The flurry of technology deals luxury watchmakers announced this week to tackle the Apple Watch threat are more a way to hedge their bets in case the smartwatch market takes off than a strategic U-turn. On Thursday, LVMH's Tag Heuer and Bulgari, and Kering's Gucci were among the more than dozen or so watch brands that announced partnerships with technology companies. Regarding Tag Heuer's alliance with U.S. chip maker Intel and Google unveiled on Thursday, independent financial analyst Richard Windsor said: "I strongly suspect that Intel and Google will be putting up the majority of the development costs of the product, which is expected to be launched before the end of the year." Few details of the watch were provided such as its functions or price, and Tag Heuer Chief Executive Jean-Claude Biver acknowledged it was not yet clear whether gaining the "Intel Inside" also meant losing the precious "Swiss Made" label. View the full article Quote Link to comment Share on other sites More sharing options...
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