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Apple Expects Smartwatch Demand To Exceed Supply At Launch


Ron Burgundy
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Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San FranciscoApple said it would take orders for the watch exclusively online during the initial launch period. Based on a survey in the United States on consumer interest in buying the Apple Watch, BMO Capital Markets has cut its estimate for sales to 39 million units though September 2016. Apple is among several companies, including Samsung Electronics Co Ltd and Sony Corp , that are jumping into the nascent market for wearable devices. Apple shares were up 0.3 percent at $125.98 in early trading on Thursday.




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