Champ Kind Posted April 13, 2015 Share Posted April 13, 2015 PepsiCo will replace Coca-Cola as the official beverage partner of the National Basketball Association, while Coke has teamed up with Major League Soccer, the companies said Monday. PepsiCo's Mountain Dew soda will be the lead brand in the critical North American market for the NBA, replacing Sprite, Coca-Cola's lemon-lime soda that has been the NBA's official soft drink in the US since 1994. Under the multi-year deal, PepsiCo will pump significant marketing muscle for production around its association with the NBA. View the full article Quote Link to comment Share on other sites More sharing options...
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