Ron Burgundy Posted April 28, 2015 Share Posted April 28, 2015 (Reuters) - Google Inc's YouTube will directly invest in new shows to be launched in partnerships with its four top content creators, it said in a blog on Tuesday. The world's No. 1 online video website also said it entered into an agreement with DreamWorks Animation SKG Inc unit AwesomenessTV to release feature films over the next two years. The partnerships would help YouTube, which completed 10 years last week, secure higher quality advertising as it transitions from a repository of grainy home videos to a site with more polished content. YouTube has been trying to lure more premium video advertising to boost margins as overall prices for Google's ads have been declining. View the full article Quote Link to comment Share on other sites More sharing options...
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