Ron Burgundy Posted May 12, 2015 Share Posted May 12, 2015 Verizon Communications Inc is buying AOL Inc in a $4.4 billion bet that a push into mobile video and targeted advertising can help the biggest U.S. telecommunications company find new growth avenues. AOL and its properties, including the Huffington Post, TechCrunch and Engadget websites, would become a Verizon subsidiary, with AOL Chief Executive Officer Tim Armstrong staying in his job. Armstrong, who has been building up AOL's expertise in technology for placing text and video ads on mobile phones, sees mobile representing 80 percent of media consumption in coming years. Verizon has over 100 million mobile consumers, content deals with the likes of the National Football League and "a meaningful strategy" in mobile video, Armstrong said. View the full article Quote Link to comment Share on other sites More sharing options...
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