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At&t Working On Exclusive Content For Connected Cars


Ron Burgundy
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An AT&T Logo is pictured on the side of a building in PasadenaBy Malathi Nayak NEW YORK (Reuters) - AT&T Inc is gearing up to bring connected car users exclusive content such as videos and games that can be streamed onto personal mobile devices later this year, AT&T's senior vice president of emerging devices Chris Penrose said. AT&T has signed up eight automaker partners, including General Motors Co, Audi AG and Ford Motor Co, to hook up cars with Internet access. The goal is to offer free or paid content exclusively for connected car users and sell more data, Penrose said in a recent interview. AT&T is talking to its auto industry partners and content companies to bring new content like "special" shows or gaming levels on phones and tablets in connected cars, Penrose said.




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