Ron Burgundy Posted May 22, 2015 Share Posted May 22, 2015 By Paul Carsten BEIJING (Reuters) - China's dominant taxi-hailing firm Didi Kuaidi will spend 1 billion yuan ($161.39 million) on promotions, the company said on Friday, in an aggressive expansion that will help lure in riders and fend of rivals like U.S. firm Uber Technologies Inc. Alongside the basic cab calling function, users of the Didi Kuaidi app will have access to premium cars, carpooling, designated drivers and a service for passengers with special needs, the company said in a statement. The goal is to serve 30 million people a day within three years, Cheng Wei, CEO of Didi Kuaidi, said. If the strategy succeeds, Didi Kuaidi - backed by rival Internet giants Tencent Holdings Ltd and Alibaba Group Holding Ltd - could hammer the final nail into the coffin of its competitors in China. View the full article Quote Link to comment Share on other sites More sharing options...
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