Sony Mobile Executive: Pricing Tweaks, Cost Cuts To Cope With Dollar's Rise

[Ron Burgundy]

The head of Sony Corp's loss-making mobile telecoms unit plans to tweak handset prices and cut costs if need be to absorb the dollar's sharp rise versus the yen, citing currency shifts as a bigger potential threat to the Japanese electronics maker's efforts to turn the business around than competition. Hiroki Totoki, who has vowed to turn the unit profitable in the year ending March 2016, told investors about his plans to counter foreign exchange fluctuations at a briefing in Tokyo on Wednesday. Close to eight-year highs versus the yen, the dollar's surge causes problems for Sony's mobile business because it raises the cost of raw materials and parts.

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