Ron Burgundy Posted June 9, 2015 Share Posted June 9, 2015 Volkswagen's Audi will take a stringent line on guarding customers' data, the carmaker's chief executive said on Tuesday, in a thinly veiled swipe at new rival Google Inc.. The emergence of self-driving and connected cars has made software a key component in future cars, opening the market to new entrants like Google, and shaking up the pecking order between carmakers and their suppliers. Software-driven cars also throw up new questions about who should control data generated by connected cars and drivers, forcing companies to take a clear stance on data privacy. "A car is one's second living room today," Audi Chief Executive Rupert Stadler said on Tuesday at a business event in Berlin attended by Google Chairman Eric Schmidt. View the full article Quote Link to comment Share on other sites More sharing options...
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