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Nike To Replace Adidas In Nba Clothing Deal


Champ Kind
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32a6ddcf6ca556a8ae6c8248e121f3d68027ee36.jpgSporting goods giant Nike reached an eight-year deal Wednesday to become the exclusive on-court apparel provider for the NBA. The contract takes effect in the 2017-2018 season, replacing a deal between the National Basketball Association and Adidas, which expires after the 2016-2017 season. "This partnership with Nike represents a new paradigm in the structure of our global merchandising business," said NBA Commissioner Adam Silver.

 

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