Welcome to The Forum

Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads

Disney's Powerful Marketing Force: Social Media Moms


Ron Burgundy
 Share

Recommended Posts

Chief executive of California-based social and educational group for parents Club MomMe Rachel Pitzel poses for a picture at her home in Playa Vista, CaliforniaBy Lisa Richwine LOS ANGELES (Reuters) - Wendy Wright is a home-schooling mother of two, a prolific blogger and a self-described "Disney Nut." Her cats are named Mickey and Minnie, and her blog is filled with advice for visiting Disneyland, tips for holding Disney-themed parties and reviews of Disney movies. Wright's enthusiasm for all things Disney eventually drew the attention of the Walt Disney Co, which invited her to join a carefully vetted group of roughly 1,300 Disney Social Media Moms. The group of mothers - and a few fathers - are part of a Disney effort to incorporate the enthusiasm and influence of parents into its marketing efforts.




View the full article
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share