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Exclusive: Apple Mines Big Profits From Watch Band


Ron Burgundy
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Bands for the Apple Watch are seen for sale at Apple's flagship retail store in San FranciscoBy Julia Love San Francisco (Reuters) - Nearly 20 percent of Apple Watch buyers are not only shelling out hundreds of dollars for the timepiece but are springing for a spare band too, giving the tech giant a profitable second dip into customers' wallets, according to data provided exclusively to Reuters. The data from Slice Intelligence, a research firm that mines e-mail receipts, offers a rare window into the money-making potential of Apple's first brand-new product under CEO Tim Cook. Although the entry-level sports band retails for $49, it costs only about $2.05 to make, according to an analysis of the 38-millimeter size by IHS, a technology research firm.




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