Ron Burgundy Posted July 23, 2015 Share Posted July 23, 2015 By Nivedita Bhattacharjee MUMBAI (Reuters) - With only a tiny share of the world's fastest-growing major smartphone market, Apple Inc is stepping up its push into India, with a first targeted TV advertising campaign, expanded retail network and promotional financing schemes. For years, India has been a low priority for Apple as spending power is weaker than in China, where the company's iPhones swiftly became must-have devices after their 2007 launch. Apple has just a 2 percent share of India's smartphone market, while South Korean rival Samsung Electronics accounts for around one third of volume sales with its range of Android phones. View the full article Quote Link to comment Share on other sites More sharing options...
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