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Anaplan Targets Sap, Oracle In Fast-Growing Business Planning Market


Ron Burgundy
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The Oracle logo is seen on its campus in Redwood CityBy Eric Auchard FRANKFURT (Reuters) - Business planning software start-up Anaplan is nipping at the heels of industry leaders SAP, Oracle and IBM, with sales of its cloud-based service tripling in each of the past three years as it seeks to shake up the market. Customers are demanding more flexible ways to use business planning software, which crunches corporate data to allow companies to forecast growth and set performance goals. "There is a major shift going on and Anaplan is at the forefront," Forrester business apps analyst Paul Hamerman said.




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