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Sultans Of Shrink Pack More Chips Into Smart Wearables


Ron Burgundy
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File photo of a sales assistant working in front of an advertisement for the Apple watch at an Apple reseller shop in BangkokBy Michael Gold TAIPEI (Reuters) - The latest chapter in the miniaturisation of increasingly smart consumer electronics lies in the hands of chip packagers, an indispensable group of firms whose role in the supply chain alone is worth $27 billion. Packagers like Taiwan's Advanced Semiconductor Engineering Inc (ASE) receive chips from manufacturers and prepare them for device assemblers by, for instance, encasing them in metal and resin. The advent of wearable devices, particularly Apple Inc's Apple Watch and its dozens of chips, pushed packagers to devise innovative ways of cramming ever-more communications, graphics and location chips into the tiniest of spaces.




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