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With Star Wars Relaunch, The Force Is With Electronic Arts


Ron Burgundy
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The Electronic Arts logo is pictured at the video game developers campus in Burnaby, British ColumbiaElectronic Arts Inc is back from the "dark side". EA said on Thursday that "extremely strong" preorders for "Star Wars: Battlefront" were behind its decision to raise its full-year revenue forecast to $4.45 billion from $4.40 billion. "(EA) is merely trying to rein in runaway expectations for Star Wars, during a highly competitive holiday window for first-person shooters," Barclays analyst Chris Merwin, who raised his price target on EA by $14 to $82, wrote in a research report.




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