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Samsung Glamor Days Over As It Fights To Save Mobile Market Share


Ron Burgundy
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People pose with mobile devices in front of projection of Samsung logo in this picture illustration taken in ZenicaBy Se Young Lee SEOUL (Reuters) - For four years Samsung Electronics Co Ltd has basked in the success of its Galaxy smartphones, making billions of dollars competing with Apple Inc in the premium mobile market. The coming years are set to be more somber for the South Korean tech giant, as it is forced to slash prices and accept lower margins at its mobile division in order to see off competition from rivals including China's Huawei Technologies Co Ltd and Xiaomi Inc in the mid-to-low end of the market. Behind Samsung's reality-check is the fact it is stuck with the same Android operating system used by its low-cost competitors, who are producing increasingly-capable phones of their own.




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