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Apple Denies Plan To Sell Mobile Services Directly To Consumers


Ron Burgundy
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An Apple retail store is shown amid construction in San FranciscoFRANKFURT/PARIS (Reuters) - Apple Inc , the world's most profitable mobile phone maker, has denied working on a plan to market communications services directly to consumers and bypass the telecom companies on which it has long relied to sell its products. Business Insider had on Monday reported that the iPhone maker was testing a so-called mobile virtual network operator (MVNO) service in the United States, which would involve it renting capacity from one or more network operators to sign up customers to its own phone and data plans. The mobile phone maker is also in talks with European operators about such an arrangement, the website reported.




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