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Bmw Ceo Puts Digital Trends At Center Of Strategy Review


Ron Burgundy
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Krueger, Chairman of the Board of Management of BMW, poses during the world premiere of the new BMW 7 series car at the company's headquarters in MunichBMW's new Chief Executive Harald Krueger plans to overhaul the carmaker's strategy to make it fit for the digital future of driving, he said on Tuesday. BMW teamed up with Germany's other two premium carmakers to buy Nokia's high-definition mapping business for 2.5 billion euros ($2.7 billion) this week to protect its access to key technology for connected and self-driving cars. At this stage it is still too early to go into further detail." BMW has been exploring cooperation with U.S. consumer technology giant Apple.




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