Welcome to The Forum

Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads

Alibaba Inks Exclusive Tie-Ups With Global Brands To Sell In China


Ron Burgundy
 Share

Recommended Posts

The logo of Alibaba Group is seen inside the company's headquarters in HangzhouBy Mari Saito SAN FRANCISCO (Reuters) - Alibaba Group Holding Ltd has signed exclusive partnerships with more than 20 apparel brands including Zara and Timberland, the Chinese e-commerce giant said on Thursday, the latest step to woo big international brands as it competes with rivals such as JD.com Inc. Alibaba said its fast-growing online marketplace Tmall.com will become the only third-party online sales platform for the apparel brands in China. In China, a market notorious for the proliferation of fake and knock-off products, bagging international names can boost credibility and signal implicit trust. Alibaba also said in its announcement that it will deepen its collaboration with more than 160 brands including Adidas and Gap.




View the full article
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share