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Rovio Seeks 'angry Birds 2' Asia Growth By Going Local


Ron Burgundy
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Angry Birds toys are displayed during a news conference in Hong KongBy Piya Sinha-Roy LOS ANGELES (Reuters) - Finnish mobile gaming company Rovio Entertainment, best known for its high-flying "Angry Birds," is hoping to rebound from a tough 2014 and to expand in Asia by tailoring its games to draw local consumers. After reporting a 73 percent drop in its 2014 earnings due to a decline in the licensing of the "Angry Birds" brand, and cutting about 110 jobs, Rovio is focusing on going local, the company's chief commercial officer Alex Lambeek told Reuters this week. "Angry Birds," which was released in 2009 as a mobile game and fast became a hit, allowed players to fling an array of birds at pigs using a virtual slingshot.




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