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Mobile Language Apps Help Millions Learn Less, More Often


Ron Burgundy
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By Eric Auchard FRANKFURT (Reuters) - Smartphone apps that help people learn languages for free or nearly free, a few sentences at a time, are piling pressure on established education firms and setting the pace for how to make lessons more engaging. Phone and tablet-based mobile products from newcomers like Germany's Babbel, Britain's Memrise and U.S.-based Duolingo have overtaken names like Berlitz and computer self-learning pioneer Rosetta Stone in terms of audience, if not yet sales or teaching sophistication, market researchers say. Tens of millions of users are being drawn to the flexibility of practising vocabulary or conversation on the go, either as part of a serious course of study or simply a more productive alternative to casual video gaming.

 

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