Ron Burgundy Posted September 14, 2015 Share Posted September 14, 2015 German premium carmakers BMW , Mercedes-Benz and Audi are snapping up software experts as tech firms such as Google threaten to outflank them in the race to develop a self-driving car. Software expertise has become a new battleground for automakers and tech firms as cars need lines of code to connect electric car motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle ahead. Without beefing up their digital expertise, German automakers will struggle to offer new premium features such as autonomous driving and car-sharing services to compete with new rivals such as Google and Uber [uBER.UL]. View the full article Quote Link to comment Share on other sites More sharing options...
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