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Mercedes Eyes Driverless On-Demand Limousine Service As Potential Market

Ron Burgundy

By Ron Burgundy,
in Tech News

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Ron Burgundy

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An employee cleans the new Mercedes-Benz S-Class S500 convertible car at the booth of Mercedes-Benz during the media day at the Frankfurt Motor Show (IAA) in FrankfurtGerman carmaker Mercedes-Benz sees business potential in offering on-demand limousine services using driverless cars, Daimler Chief Executive Dieter Zetsche said, in what amounts to a direct challenge to Uber [uBER.UL]. Germany's oldest carmaker is considering setting up large fleets of autonomous cars to cater to a new customer base which is less attracted to vehicle ownership but still interested in using premium transportation services like limousines. "This is a concrete development goal of ours," Zetsche told Reuters on the sidelines of a Mercedes-Benz event on the eve of the Frankfurt auto show.




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