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Goldman Sachs Taps Snapchat For Recruiting Millennials


Ron Burgundy
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A trader works at the Goldman Sachs stall on the floor of the New York Stock ExchangeIn its latest push to broaden its allure among millennials, Goldman Sachs Group Inc rolled out a series of quick-hit recruiting ads on Snapchat on Friday, becoming the first major Wall Street bank to turn to the instant-but-fleeting messaging app for potential hires. Goldman's 10-second recruitment clips appear between user-generated content segments. In the videos, Goldman says it is seeking a "Campus Environmental Leader," "Youth Sports Coach" or "Crowd Funding Champion," and provides a link to gs.com/campus.




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