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Facebook, Eyeing Tv Dollars, Rolls Out New Ad Products


Ron Burgundy
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A Facebook logo is displayed on the side of a tour bus in New York's financial districtBy Yasmeen Abutaleb SAN FRANCISCO (Reuters) - Facebook Inc introduced a slate of new advertising products on Sunday, most of which are aimed at luring television advertisers onto the 1.5-billion user social network. Facebook is trying to convince advertisers, especially those who use video, that their dollars will be better spent on mobile platforms rather than on TV as users, especially millennials, spend more time on their phones than watching television. Facebook also announced on Sunday that it has 2.5 million active advertisers in total, up from 2 million in February.




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